Isn’t a website just a website? I’ve heard this before. Of course as a designer I think this is absurd, however after I take a deep breath and calm down, I guess I can understand this type of thinking? I mean they do all have logos/pages/content areas/contact information etc. right? Just like all cars have wheels and move you forward. However how you display this content and key functionality can vary wildly and the possibilities are endless. I was reminded of this when Alex pointed out a well designed slider to me the other day. As designers we always see new and clever ways of using the “same old tricks.” Here’s an example:
This is what one would typically call a photo slider or carousel. However it is designed almost as an add onto itself. Similar to what you might see on a well designed billboard or magazine ad. Not just a photo with some text on top or to the right of it (IE: typical photo slider). Most people wouldn’t even recognize this as a slider initially. The photos, textures, font treatments are all excellent as well as the interesting transitions. Not to over-the-top but unique and well done. The point being… with a little creativity the possibilities are truly endless and no two websites need to look exactly the same.
We recently completed a branding campaign for the new Camden County PD. The project consisted of ad designs, billboards, website, web banner ads, video for web and tv purposes, radio spot and more! Best part is we completed it in 3 weeks. Wow, that was a lot of work in a short amount of time!
Check it out:
Complete website design and development
Phase 1 ad design. We did not have any photos to work with yet, so we were limited with what we could design
Billboard for the Jersey Turnpike
Ads Phase 2. Now that the uniforms came in we could go out and take some photos! We spent the day shoot photos and video. Got some great shots!
Phase 2 Ad – With officer Linda Alicea in front of her childhood home.
30 Second Video for Website and TV spots. No photos or video to work with at the time. We wrote the script, hired the voice over and did the production.
1. Great use of photos to tell story (atypical layout – not your standard 1 column of text and photos)
2. Tall layout – don’t be afraid to take up vertical space!
3. Textures – on background, on photos on fonts – creates a very non-digital feel
4. Asymmetric – if the photos and quote boxes were all the same size it would be boring
5. Accordion/drop downs on photos – awesome. Clever way to hide content and ad interactivity
Only thing I’m not crazy about is the background moving slighly off from the content boxes when you scroll. Not a big deal, but not sure it ads much and seems a little “jerky”?