Jeff Pearlman Website Redesign

New York Times Best Selling author Jeff Pearlman tasked us with a refresh of his current wordpress blog, which was a bit dated and lacked personality.

Jeff is an avid writer and blogger. His website’s main focus is daily interaction with his fans via his blog and “THE QUAZ”: a Q&A style archive of interviews with athletes, entertainers, politicians and more. It was important that the site remained professional, worked well on mobile devices (IE: Responsive Design), while giving insight to Jeff’s personality.

We are very happy with the final product as is Jeff.

The Website Before the Redesign

Do Not Click Here

Reasons why you should not use “click here” for you links.

1. SEO Reason – “click here” means nothing to Google. Google’s algorithms assign importance on links (helps your search ranking) and if your link was a keyword it would have more value than generic “click here”. IE: 5TipsToIncreaseYourCreditScore.pdf

2. It distracts the user from your content. By calling attention to “click here”, they might actually click here – without reading your text. And the words click here do not actually explain what the content is. This would require them to read backwards from the link to figure it out what they are clicking on. So instead just title the link appropriately. IE: 5TipsToIncreaseYourCreditScore.pdf. This article does a good job of explaining this further:

User Interface Tip on Not using Click Here

Endless Design Possibilities

Isn’t a website just a website? I’ve heard this before. Of course as a designer I think this is absurd, however after I take a deep breath and calm down, I guess I can understand this type of thinking? I mean they do all have logos/pages/content areas/contact information etc. right? Just like all cars have wheels and move you forward.  However how you display this content and key functionality can vary wildly and the possibilities are endless.  I was reminded of this when Alex pointed out a well designed slider to me the other day. As designers we always see new and clever ways of using the “same old tricks.” Here’s an example:

photo slider design example

This is what one would typically call a photo slider or carousel. However it is designed almost as an add onto itself. Similar to what you might see on a well designed billboard or magazine ad. Not just a photo with some text on top or to the right of it (IE: typical photo slider). Most people wouldn’t even recognize this as a slider initially. The photos, textures, font treatments are all excellent as well as the interesting transitions. Not to over-the-top but unique and well done. The point being… with a little creativity the possibilities are truly endless and no two websites need to look exactly the same.



Diamond Car Wash Website Redesign

Diamond Car Wash found me on Google, a couple months back. Yeah! Websites do work.
Tongue in check of course. Anyway, Google leads turn into our best clients typically. They have done their research have looked at the competition and quality of work and have made the right decision. Ok, no tongue in check this time. Just some shameless self boasting. Anyway, Chris and Candice of Diamond have spent a lot of time and money on their two locations doing complete build-outs and investing in new state of the art tunnel technology. The cater to higher end clientele and wanted a site the a reflected their business mission and attitude. As you can see, their previous site did not do that!

Chris also had spent time and effort on a unique video and wanted to showcase that on the home page. The challenge was that the two locations have similar but different content. And we needed to allow the user to navigate the appropriate location based content. Hence the dual logos and other indicators for location specific content. IE: simple navigation on home page, large buttons for two locations, locations specific footer navigation and maps. A more subtle indicator is the use of color; red for Cherry Hill and Blue for Morton.

Chris wanted a modern, clean, sophisticated and unique website. I think we did a good job of meeting all of his requirements. Check out the final product. (Also the site is responsive, check it out on your mobile – yeah responsive!)

New Website Design for Diamond Car Wash

Old Website Design

The old (Pre-B Two) website. Booo



We recently completed a branding campaign for the new Camden County PD. The project consisted of ad designs, billboards, website, web banner ads, video for web and tv purposes, radio spot and more! Best part is we completed it in 3 weeks. Wow, that was a lot of work in a short amount of time!

Check it out:

Website Design

Complete website design and development

Ad Design

Phase 1 ad design. We did not have any photos to work with yet, so we were limited with what we could design

Billboard for the Jersey Turnpike

Ad Design

Ads Phase 2. Now that the uniforms came in we could go out and take some photos! We spent the day shoot photos and video. Got some great shots!

Ad Design

Phase 2 Ad – With officer Linda Alicea in front of her childhood home.

30 Second Video for Website and TV spots. No photos or video to work with at the time. We wrote the script, hired the voice over and did the production.

New Project – Wireframe

First step in creating a new site – wireframing. This is where we take all the pieces, content, main actionable items and figure out how to best organize it. Very important step and gets the ideas rolling. The wireframe also initiates discussion and brainstorming with the client.

wireframing website photo

The importance of content in the design process

A great website is more than just a pretty graphics. The content of course is just as important as the graphics and ideally they play off of one another. It’s important that the content be introduced early in the website design process. At B Two Design we start with a wireframe which helps us plan for the content and highlight the key content and actionable items. This often overlooked step is key in opening communication between ourselves and our client and helps set the stage for the success of the project.

Here’s an article explaining the importance of designing with the content in mind:


designing with content in mind image

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